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WINNER

YOKE

Established in 2018
Norio Terada

寺田典夫 / Norio Terada

Profile

文化服装学院 服飾専攻科 デザイン専攻を卒業後、ドメスティックブランドやセレクトショップなど数社でデザイン、企画、生産管理を経験後、2016年に独立し、2018AWよりブランドをスタートさせる。2022年 TOKYO FASHION AWARD受賞。

A er graduating from the Fashion Design Department at Bunka Fashion College,the designer gained experience in design, planning, and production management at several domestic brands and select shops. The designer went independent in 2016 and launched their brand for the Autumn/Winter 2018 season. In 2022, they were a recipient of the TOKYO FASHION AWARD.

Brand Profile

The brand name “YOKE” means “connect,”taken from the same word used in the sewing process of clothing. The brand was launched in AW2018 with the concept of “connecting “ and has been establishing a strong reputation in Japan’s domestic market since.From collecting raw materials, making the thread, making the fabric, cutting and sewing, to the final finishes, the whole process in order to make clothing involves “connecting” many people and techniques. “Things connect people, people connect people, and people connect things” is the underlying theme of the brand name. We hope that the brand’s items will connect with many di erent people.YOKE draws its seasonal inspiration from specific artists and movements from various fields and contexts, in the form of ample silhouettes made in highly-customized fabrics, presenting an exquisite balance between a relaxed and refined wardrobe and the edgier and design-oriented style.

Category

men's / women's

Contact

株式会社 toogood

〒154-0005 東京都世田谷三宿2-38-7 鈴木ビル2F
Suzuki Bld. 2F, 2-38-7 Mishuku, Setagaya-ku, Tokyo 154-0005 JAPAN

Tel 03-6271-4558
Email info@yoketokyo.com