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WINNER

M A S U

Established in 2017
SHINPEI GOTO

後藤 愼平

Profile

1992 年、愛知県名古屋市に生まれ育った後藤愼平は上京し、文化服装学院に入 学。メンズデザインコースでテーラリングを学びながら、LAILA で働く。2014 年に同学を卒業後、同社に入社し、店頭に並ぶヴィンテージウェアの修繕に加 え、インハウスレーベルの企画・生産管理として立ち上げから 6 シーズン携わる。 2018 年秋冬、《M A S U》のリブランディングを機にデザイナーに就任。

Born in 1992. While studying the tailoring at Bunka Fashion College Men’s design course, he began working for a vintage store, LAILA, which has an international reputation for having huge archives of hard-to-find designer vintage collections. He continued working with them as a design and production manager for LAILA’s in house brand after graduating the college for six seasons. He appointed as the designer for M A S U from the season FW2018. The SS2022 collection was presented during Tokyo Fashion Week, supported by the Agency for Cultural Affairs. He was recently selected for HYPE BEAST 100 NEXT.

Brand Profile

M A S U is derived from the Japanese "~masu," which is a verb ending used in polite expressions. In the same way that "~masu" is used frequently in daily life but never loses its value, M A S U aim to be a brand that maintains a good polite attitude over the time, just as it is written. The thoughts, philosophies, historical backgrounds, and exciting ideas of vintage clothing that have fascinated Shinpei since his boyhood are elements that have greatly influenced his collections. Advocating "making clothes that can be a vintage for someone, loved beyond the times.”, he designs his collections sincerely respecting the styles of clothing created by the history and the stories and symbols stemmed from the materials.

Category

Men’s Ready To Wear and others

Contact

株式会社SOHKI
SOHKI Co., Ltd

東京都港区南青山2-9-28 青山NSビルB1F
B1F 2-9-28 Minami-Aoyama Minato-ku Tokyo

Tel 03-6419-7028
Email info@masu-family.com