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WINNER INTERVIEW

黒河内 真衣子 / Maiko Kurogouchi

マメ / Mame Kurogouchi

FASHION PRIZE OF TOKYO 2018
Winner Interview

Aug.13,2018

Photo : Masami Naruo

Q. Looking back at your collection announcement in Paris this past March, please give us your impressions and/or responses you’ve felt.

Because I was able to show my collection in a presentation form, unlike the exhibition form I had been doing so far, I was able to better convey the image of the brand to the audience. Reaction from both press and buyers were good, which resulted in much better sales than I had hoped for.

Q. How was the reaction of the buyers and press whom came to see your collection presentation in Paris?

Most of the Japanese press and buyers were already familiar with Mame Kurogouchi, so they mainly gave me feed back with a general point of view,comparing with former seasons. On the other hand, for many overseas press and buyers, Mame Kurogouchi was a brand that they saw for the first time, so it was more pin-pointed with them, from questions/comments on each and every item or their details, my origins, to the background of my creations. One of the reasons I chose a presentation form was because I wanted more people to see my collection up-close, so from their reactions, I feel my intent was clear and I feel extremely honored in receiving praise from overseas also.

Q. Please tell us why you chose to do a showing of a movie of your Paris installation and talk-show for your “FASHION PRIZE OF TOKYO WINNER’S EVENT held during Amazon Fashion Week TOKYO this past March, and your impression of having done it.

My decision on presenting my collection at Paris and being blessed with the opportunity to realize it in such a way, is all thanks to my being awarded this prize. The reason why I decided on carrying out the event with these contents was because I wanted to report what we had done in Paris truthfully, in my own words, to all those people whom supported us in winning this prize and doing the presentation in Paris. By doing this, it gave me an opportunity to reflect upon the road up to now and reflect upon my thoughts, but more importantly, it allowed me to receive direct comments from those whom came to the event and the judges whom selected Mame Kurogouchi to be the winner and gave me an opportunity for an interactive exchange of opinions, which turned out to have a valuable meaning for the brand’s future.

Q. Being awarded the FASHION PRIZE OF TOKYO and receiving the support, what kind of experience was it for the brand?

Being awarded the FASHION PRIZE OF TOKYO gave this brand, Mame Kurogouchi, a big push out into the big global stage. Having to complete the collection with a speed and precision never experienced before and having been able to show a successful presentation has solidified our team even stronger, which I think will be a huge and valuable asset in strengthening the brand towards the future.

Q. Please tell us of your future aspirations.

Although I wish to continue to show my collection, not only in Japan but also out towards the world, but more importantly, I wish to continue creating clothes which become a special piece for those people who pick it up, along with continuing precise and careful production and branding befitting Mame Kurogouchi, in cooperation with my staff, factories and business partners.

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