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WINNER INTERVIEW

岩井 良太 / Ryota Iwai

オーラリー / AURALEE

FASHION PRIZE OF TOKYO 2019
Winner Interview

Nov. 8,2018

岩井 良太 / Ryota Iwai

Photo by Satoko Imazu

Q. What motivated you to enter the FASHION PRIZE OF TOKYO?

Last year, we opened our direct shop, which was an important goal for us, and were thinking we needed to challenge something new to convey our world view wider, when various people recommended entering.

Q. How did you feel when you won?

It was the first time the brand won any award, so we are extremely honored. I would like to convey my most sincere thanks to all those people involved, from the factories whom have been cooperating with us since the start of the brand, the shops, and our staff. Right now, my only hope is to pull-off the Paris presentation somehow.

Q. What do you hope to gain (aim for) the most in the following year, has the award-winner?

From here-on, I think we need to put more strength into ways of showing which will convey the brand’s world view or mood, even better. Our aim is, first to have overseas people acknowledge our brand without losing sight of our brand’s characteristics, and in the future, hope it stands up as a business in overseas markets too.

Q. A word of determination towards you Paris presentation, please.

We don't have any experience exhibiting overseas or anything, so everything is new to us, but we’re hoping to show a presentation befitting us in which the people whom see it will feel something, no matter how small or minute.

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