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Comments from the juriesFASHION PRIZE OF TOKYO審査員コメント

根岸 由香里
Yukari Negishi


株式会社サザビーリーグ リトルリーグカンパニー
ロンハーマン ウィメンズ クリエイティブディレクター
SAZABY LEAGUE, Ltd. LITTLE LEAGUE COMPANY
Ron Herman Women’s Creative Director

Regarding the FASHION PRIZE OF TOKYO
- Please tell us what aspects of this prize do you agree with, for example, its concept, support menu, etc., and what are your hopes for the future?

I think it is an extremely good plan. There are brands full of talent, with the potential to leap into the world, but many brand, for a variety of reasons, find it difficult to do what they really wish, or find it difficult to continue making overseas announcements, and are missing their chance.
I think it is wonderful to back-up the opportunity for designers and brands to try their hands in overseas markets, with the least possible stress on the designers and brands themselves, in the form of support. As a person making a living in the fashion world myself, I hope as many as possible Japanese brands will go out into the world and be successful!

Regarding judging
- Please tell us your impression of the entry brands, judgement points, and your expectations of award-winning brands.

There was a wide variety of entry brands, and the genres was diverse. In judging, I placed priority on the brand “being the real deal (that they have a firm individuality)”, and looked at the level of the brand in totality, including their level of production and MD aspects.

What are the requirements for a brand to have potential to survive in the world?

The Japanese fashion market is very unique in comparison to overseas markets, so being successful in Japan doesn’t necessarily mean the brand will do well in the world.
Buyers and journalists of the world are looking for “inspirational clothes which uplift emotions. Brands which have clear individuality. High quality. Clothes which possess all such aspects and is sellable.” In other words, I think a brand must possess prominent levels in all aspects.