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Comments from the juriesFASHION PRIZE OF TOKYO審査員コメント

長尾 悦美
Yoshimi Nagao


株式会社髙島屋
MD本部 レディスファッション
ディビジョン
STYLE & EDIT バイヤー
Takashimaya Company, Limited
STYLE & EDIT BUYER
LADIES' FASHION DIVISION
MERCHANDISING
HEADQUARTERS

Regarding the FASHION PRIZE OF TOKYO - Please tell us what aspects of this prize do you agree with, for example, its concept, support menu, etc., and what are your hopes for the future?

For a brand, support in overseas presentation and/or doing runway shows, gives them a chance to think of further developments in business, so I think this is a very good thing. In the future, I think it would be even better if the support extends further than provisional financial support, to providing continuous support for the brand to flourish, like finding a way to plan PR and business developments together with the brand.

Regarding judging
- Please tell us your impression of the entry brands, judgement points, and your expectations of award-winning brands.

I have the impression that brands whom are not yet widely acknowledged made aggressive entries. I placed value on the balance between Japanese production, style, level of acknowledgement, and sales. I hope award-winners will carry through their original style, not only in Japan but in overseas also, and grow into a brand which is loved for a long time.

What are the requirements for a brand to have potential to survive in the world?

That the “icon (style)” of the brand is clear, (have an icon item), and value Japanese production.