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Comments from the juriesFASHION PRIZE OF TOKYO審査員コメント

小木“Poggy” 基史
Motofumi “Poggy” Kogi


株式会社ユナイテッドアローズ
UNITED ARROWS & SONSディレクター
UNITED ARROWS LTD.
UNITED ARROWS & SONS DIRECTOR

Regarding the FASHION PRIZE OF TOKYO - Please tell us what aspects of this prize do you agree with, for example, its concept, support menu, etc., and what are your hopes for the future?

As a buyer, I’ve always kept in mind growing in the shop together with potential brands. However, along the way, there have been brands that I think are good, but had to give up because they didn’t match the taste of the shop… Now, as a judge, on one-hand, I feel the heavy responsibility of shouldering a part the future of Japanese fashion, but on the other, I am enjoying being able to support brands with potential in a separate way, and I intend to do my best to shape this into a prim prize.

Regarding judging
- Please tell us your impression of the entry brands, judgement points, and your expectations of award-winning brands.

In past awards, I think there has been a strong tendency of the judges, including myself, to turn their gaze to men’s, but this time, because there is a worldly trend today, to do presentations and shows in the women’s term instead of the men’s fashion week, so I judged with a conscious gaze towards women’s.

What are the requirements for a brand to have potential to survive in the world?

The power of presentation, along with the delicacies of Japanese production, and perhaps also the refining of fortes.