アセット 1

Comments from the juriesFASHION PRIZE OF TOKYO 2019 審査員コメント
Nov. 8,2018

長尾 悦美
Yoshimi Nagao


株式会社髙島屋
MD本部 レディスファッション
ディビジョンバイヤー
Takashimaya Company, Limited
STYLE & EDIT BUYER
LADIES' FASHION DIVISION
MERCHANDISING
HEADQUARTERS

General evaluation of the 2nd FPT screening board

Having finished the 1st time, I think the level of the PRIZE has become apparent and have the impression that entry brands have become quite select. The entry brands of this time were extremely broad and unique, with a broad feel of the cultural aspects of Japanese fashion.

Your reason for selecting the winner of the 2nd FPT Award

First, they were highly praised for their high domestic sales, level of acknowledgement, and strong particularity towards Japanese production. I felt, they were exactly the kind of brand we are looking for, a brand at a stage and opportunity to see how they can approach overseas markets. I am interested in seeing how they would improve their already high quality and show growth in the sense of new creativity, through the support of the award.

Your impression of haven seen the activities of Ms. Maiko Kurogouchi, award-winning designer of the 1st FPT

Her wonderful ability in presentation, and well-balanced idea of store MD with a sales-staff point-of-view is showing results in sales, and I think she has surely established acknowledgement and her world view, even among consumers, as the PRIZE winner.